Gary Cross's An All-Consuming Century brings my 2008 count up to thirteen. This book reflected a more critical point of view on American Consumerism than Twitchell (whom was referred to as a celebrant of consumer culture by Cross) but remained fair and objective. I admire that he can critique popular culture without coming across as a crazed molotov cocktail-tossing rebel.
Freire calls those that let emotion overcome rational thought and criticism "sectarians." According to him, sectarianism is "predominantly emotional and uncritical" and "a reactionary stance" that often leads to "activism" which he defines as "action without vigilance or reflection." I'm personally working on not judging others' actions and beliefs from a purely emotional level so this is all very important to me.
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